Digital Marketing Executive (Performance & Content)

• Plan, execute, and optimize digital marketing campaigns across platforms (e.g. Facebook
Instagram, Google Ads)
• Create high-quality, conversion-focused content including ad copy, visuals, and short-form videos
• Ensure consistent brand identity across all marketing materials and campaigns
• Conduct market research, competitor analysis, and trend monitoring to guide content strategy
• Analyze campaign performance (CPL, qualified leads, conversion rate) and continuously improve results
• Manage incoming leads and ensure proper qualification, filtering out low-quality or irrelevant enquiries
• Maintain and organize CRM database, including segmentation and lead tracking
• Execute retargeting strategies (Custom Audiences, Lookalike Audiences, etc.) to maximize conversions
• Collaborate with the sales team to improve lead quality and conversion outcomes
• Utilize AI tools to generate content ideas, test variations, and improve marketing efficiency
marketing materials and campaigns