Digital Marketing Executive

Key Responsibilities
• Plan and execute digital marketing campaigns across platforms such as

Facebook, lnstagram, TikTok, Xiaohongshu, and Google Ads
• Manage paid advertising campaigns (Meta & Google), including budget allocation, targeting, A/B testing, and optimization

• Monitor and analyze campaign performance and provide actionable insights to improve results

• Work closely with creative and digital agencies to develop engaging content (ads, videos, social media posts)

• Identify, source, and engage suitable KOL/KOC for campaign collaborations and content amplification

• Drive Conversion Rate Optimization (CRO) by analyzing user behavior, improving website conversion performance, and executing digital campaigns to increase both online and retail traffic

• Coordinate with internal teams and external agencies for campaign execution

• Stay updated on digital trends, tools, and best practices



Requirements
• Diploma or Degree in Marketing, Business, or related field

• 2-4 years of experience in digital marketing (agency or in-house)

• Hands-on experience in Meta Ads and Google Ads is a must

• Proven ability to identify and source relevant KOL/KOC aligned with brand positioning

• Strong understanding of Conversion Rate Optimization (CRO) and user behavior analysis

• Strong analytical mindset with ability to interpret data and optimize performance

• Familiar with tools such as Google Analytics, Ads Manager, and basic SEO/SEM knowledge

• Good command of English and Mandarin to serve Mandarin-speaking customers (written & spoken)

• Experience in retail or high-value product marketing is an added advantage

• Good communication skills and ability to work in a fast-paced environment



Preferred Skills
• Experience with content creation (short videos, social media creatives)

• Exposure to KOL/KOC campaign management and performance tracking

• Basic design or copywriting skills is a plus