Digital Marketing Executive

Role Overview
We are looking for a hands-on, creative Digital Marketing Executive to drive online visibility, footfall, and engagement for Carousel & Co. This role blends content, performance marketing, and on-ground campaign support, ideal for someone who enjoys fast-paced lifestyle, F&B, and entertainment brands.

You will work closely with the Marketing Manager to execute campaigns that turn clicks into visits and visits into memorable experiences.

Key Responsibilities
Digital & Social Media Marketing
● Execute and manage daily content across social platforms (Instagram, Facebook, TikTok, LinkedIn, XHS & etc.)
● Coordinate content shoots with internal teams, vendors, and KOLs
● Maintain a consistent brand voice aligned with Carousel & Co.’s fun, playful identity
● Monitor social trends and translate them into relevant content ideas


Performance & Paid Media

● Assist in planning and executing paid ads (Meta, Google, TikTok)
● Track campaign performance, optimise creatives, targeting, and budgets
● Support traffic-driving campaigns for promotions, events, and festive periods

Campaign & Promotion Support

● Support marketing rollouts for:
○ Game ticket promotions
○ F&B promotions
○ Events, previews, and seasonal campaigns
● Ensure digital assets are published on time and aligned across channels

Reporting & Insights

● Prepare monthly performance reports (reach, engagement, CTR, conversions)
● Analyse what works and recommend improvements
● Track competitor activity and market trends

Website & Digital Touchpoints

● Update website content, landing pages, and promotional banners
● Support CRM, app push notifications, and EDM campaigns when required



Requirements
Experience & Skills

● Degree in Marketing, Communications, Digital Media, or related field
● 1–3 years of experience in digital marketing, preferably in:
○ F&B
○ Entertainment
○ Lifestyle
○ Hospitality or retail
● Familiar with Meta Ads Manager, basic Google Ads, and analytics tools
● Basic design or video editing skills (Canva, CapCut, Adobe is a plus)
● Photography or short-form video shooting skills

Personality Fit
● Creative but organised
● Comfortable working in a fast-moving, on-ground environment
● Detail-oriented with good follow-through
● Enjoys entertainment, nightlife, events, and experiential brands
● Willing to support weekend or evening campaigns when required