DIGITAL MARKETING MANAGER

We are a well established beauty saloon company, currently we're expanding and seeking for a talent to join our marketing team who are strong in digital marketing:

Responsibilities:

• Lead the overall digital marketing strategy across all channels, including Search, Display, Mobile, and Social Media, ensuring alignment with the company’s goals and objectives.

• Develop, implement, and oversee comprehensive digital marketing plans, focusing on user acquisition, lead generation, and brand positioning across multiple platforms.

• Drive innovation by identifying new digital marketing opportunities, emerging trends, and platform updates to keep the brand ahead in a competitive landscape.

• Lead the team in managing social media platforms (Facebook, Instagram, TikTok, LinkedIn, Telegram, etc.), ensuring the creation of high-quality, engaging content that aligns with brand messaging and business objectives.

• Manage and optimize marketing budgets, allocating resources effectively across channels and campaigns to maximize ROI and ensure cost-efficiency.

• Conduct in-depth analysis of marketing campaigns, utilizing data-driven insights to enhance performance, improve key metrics (e.g., conversion rates, engagement, traffic), and make informed strategic decisions.

• Collaborate with senior management and cross-functional teams (e.g., Brand, Sales, SEO, and Product) to ensure cohesive strategies and consistent messaging across all digital marketing efforts.

• Establish KPIs for the marketing team, monitor performance, and provide regular reports to senior leadership on campaign effectiveness, budget usage, and strategic recommendations.

• Oversee relationships with external vendors, agencies, and partners to ensure the effective execution of digital marketing initiatives.

• Stay abreast of digital marketing trends, industry changes, and competitor strategies, making adjustments as needed to maintain competitive positioning.

Requirements:

• Candidates must possess at least a Bachelor's Degree in Marketing, Mass Communication, Advertising, or a related field.

• At least 6-8 years of experience in digital marketing, with a proven track record of managing large-scale campaigns and delivering results across multiple platforms.

• Relevant experience in Beauty industry will be an added advantage.

• Demonstrated experience in managing teams and leading digital marketing strategies, with the ability to coach and develop team members.

• In-depth understanding and has hands-on technical in digital marketing channels, including social media, paid search (Google Ads, Facebook Ads), SEO, and display advertising.

• Excellent communication skills in both English and Mandarin will be an added advantage.

• Ability to present data-driven insights and strategic recommendations to senior leadership.

• Strong budget management skills, with experience in optimizing marketing spend and improving campaign ROI.

• Proficient in data analysis and reporting tools, including SEM, Similar Web, Google Analytics, and Excel/Google Sheets, with a keen eye for identifying trends and anomalies in campaign performance.