Digital Marketing

Requirements
• Proficiency in reading and typing in both English and Mandarin (Traditional and
Simplified) is required
• Available to work tull-time either:
• Morning shift: Monday to Friday, 7:00 AM - 4:00 PM, or
• Night shift: Tuesday to Saturday, 12:00 AM - 9:00 AM
• Basic knowledge of content creation and copywriting
• Strong understanding of digital advertising platforms
• Familiarity with SEO, SEM, and website analytics tools
• Experience managing social media accounts and content calendars
• Analytical mindset with strong attention to detail and data interpretation skills
• Familiarity with tools such as Mailchimp, Canva, or similar platforms is an advantage
• Good communication and teamwork skills
• Ability to manage multiple campaigns independently and meet deadlines
• Diploma or Degree in Marketing, Digital Marketing, Business, or a related field
• Minimum of 2 years of experience in digital marketing (experience in the travel industry is an advantage)
Responsibilities
• Plan, execute, and optimize digital marketing campaigns across platforms such as Facebook, Instagram, Google, YouTube, and TikTok
• Manage and monitor paid advertising campaigns (Meta Ads, Google Ads) to achieve performance targets (CTR, CPC, and conversions)
• Create and schedule engaging content for social media platforms
• Analyze campaign performance using tools such as Google Analytics and Meta
Business Suite, and provide actionable insights
• Work closely with the design and sales teams to deliver creative materials in line with campaign schedules and deadlines
• Manage company website content, landing pages, and basic SEO optimization
• Conduct market research and competitor analysis to identify trends and opportunities
• Manage email marketing campaigns using platforms such as Mailchimp or similar tools
• Track and report on KPIs, and prepare regular performance reports for management
• Stay up to date with the latest digital marketing trends, tools, and platform updates