Executive / Senior Executive, Marketing

Responsibilities:

To plan, manage, measure and coordinate end-to-end all marketing activities/ campaigns/ events and branding activities of the Company.

Be able to provide suggestions, brainstorm, develop and implement innovative marketing ideas which are in line with company brand values and objectives.

Undertake market research to identify market opportunities and challenges.

Liaison with the media, creative, digital, advertising and external agencies/ intercompany to ensure compliance with company brand values and objectives.

To assist in driving marketing strategies, formulate and implement overall marketing plans.

To develop social media plans for all retail assets.

To take charge of all the digital assets from website, social media, digital directory.

To carry out any other duties as and when instructed by the Management from time to time.

Requirement:

Bachelor's degree in Marketing, Mass Communication/Event Management, or a related field is preferred.

Minimum 3 Years working experience in marketing field.

Have experience in handling mall marketing (events, casual leasing and social media).