Head of Segment Marketing & Activation

Are you ready to get ahead in your career?

We want to empower you to turn your ambitions into achievements.
We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.
Why does this job exist and why is it critical?​

1. Strategic Leadership & Planning

Own the end-to-end segment marketing strategy and planning for all B2B segments.
Align marketing and activation activities with segment sales objectives and customer needs.

2. Market Insight & Proposition Development

Champion market research, customer segmentation, and competitor analysis.
Develop value propositions and go-to-market strategies tailored to each segment.

3. Campaign, Event & Activation Execution

Lead the planning and flawless execution of integrated marketing campaigns, events, activations, and sponsorships.
Oversee logistics, budget, vendor relationships, and ensure impactful customer experiences.

4. Maxis Business Innovation Centre (MBIC) Management

Strategically manage and optimise the MBIC as a showcase for Maxis Business solutions.
Ensure premium customer engagement, daily operations, and technology infrastructure.

5. Sales Enablement & Lead Management

Equip sales teams with insights, training, and tools to engage prospects.
Establish and optimise lead qualification and handoff processes with Sales.

6. Performance Management & Reporting

Define and track KPIs for all marketing, events, and MBIC activities.
Provide regular, data-driven performance reviews and actionable insights to senior management.

7. Team Leadership & People Management

Lead, mentor, and manage Segment Marketing, Events & Activation, and Innovation Centre Specialists.
Foster a culture of creativity, accountability, and operational excellence.

8. Stakeholder & Cross-Functional Collaboration

Act as a key liaison with internal teams (Sales and Product/Solutions) and external partners (vendors, agencies).
Ensure seamless collaboration and alignment of all activities with business goals.


What’s next?

Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.
Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.