Head of Social Commerce (Relocate to Indo)

Key Responsibilities:

1. Marketing & Growth Leadership
Lead and manage both the Creative Team and Performance Marketing Team to deliver integrated marketing strategies


Align brand storytelling with performance-driven marketing initiatives to drive measurable results

Develop scalable marketing playbooks and frameworks that can be applied across multiple brands

Drive collaboration between marketing, creative, and content teams to maximize campaign impact

2. Revenue & Growth Ownership
Own and drive marketing-driven revenue targets across client brands and internally launched brands

Develop and execute strategies to scale Gross Merchandise Value (GMV) through social commerce platforms

Continuously optimize customer acquisition, conversion, and retention performance

Identify growth opportunities to expand brand reach and revenue streams

3. Social Commerce Strategy
Build and scale growth strategies across TikTok Shop, Shopee, live commerce, and affiliate ecosystems

Develop repeatable playbooks for product launches, creator campaigns, and social commerce growth strategies

Identify winning content formats, creator partnerships, and live selling strategies that drive conversions

4. Creator & Affiliate Ecosystem Development
Build and scale creator and affiliate marketing programs that drive consistent product sales

Identify and establish partnerships with high-performing creators, affiliates, and live hosts

Develop systems for sourcing, onboarding, and managing creator collaborations

Optimize affiliate performance and incentive structures to maximize sales impact

5. Client Strategy & Relationship Management
Act as the strategic marketing lead for key client accounts

Work closely with clients to define marketing strategies and growth initiatives

Present marketing performance insights, campaign strategies, and growth plans to clients

Ensure client campaigns achieve agreed performance metrics and revenue targets

Identify opportunities to expand client marketing initiatives and revenue growth

6. Data-Driven Decision Making
Monitor marketing performance using data analytics and insights

Establish clear KPIs and performance benchmarks across marketing channels

Translate complex data into actionable marketing strategies and performance improvements

Prepare performance reports and presentations for leadership and stakeholders

7. Cross-Department Collaboration
Work closely with data, operations, sales, and product teams to improve marketing effectiveness

Improve marketing data visibility and reporting systems for faster decision-making

Present strategic marketing insights and growth opportunities to company leadership

8. Marketing Systems & Scalability
Build scalable marketing processes to support multiple brands simultaneously

Develop frameworks for rapid experimentation and performance testing

Identify opportunities for automation and operational efficiency within marketing workflows

Establish scalable growth infrastructure to support long-term expansion

Knowledge and Skill Requirements:

Requirements
Education


Bachelor’s degree in Marketing, Business, Communications, or related fields (MBA is an advantage)
Experience


Proven experience in marketing leadership roles within social commerce or e-commerce industries


Hands-on experience with TikTok Shop, Shopee, or similar social commerce platforms


Experience working with D2C brands or agencies supporting D2C brands


Experience managing multiple brands or clients simultaneously


Strong experience leading marketing teams and managing cross-functional projects


Proven success in scaling brands through TikTok Shop, Shopee, or social commerce ecosystems


Experience building affiliate-driven sales ecosystems
Skills


Deep understanding of creator ecosystems, affiliate marketing, and live commerce sales models


Strong knowledge of performance marketing, content strategy, and digital analytics


Excellent leadership and team management capabilities


Ability to translate data insights into strategic marketing actions


Strong communication, presentation, and stakeholder management skills


Ideal Candidate Traits


Strong commercial instincts and revenue-focused mindset


Entrepreneurial thinking with the ability to build and scale systems
Comfortable operating in fast-paced startup environments


Able to move quickly from strategy to execution


Passionate about social commerce and creator-driven growth
Must be based In Jakarta or able to relocate to Jakarta

Work Schedule:
Monday – Friday: 9 AM – 6 PM

Benefit:

We are looking for top-tier, entrepreneurial talent who want to build and scale high-growth brands within the social commerce ecosystem.

This role offers:

Competitive salary

Performance-based incentives tied to revenue and growth

Employee Stock Option Plan (ESOP) participation

For exceptional candidates, this role provides the opportunity to take true ownership of growth and brand-building initiatives, working closely with the founder to scale multiple brands.