Manager, Marketing Activation

-To establish the creative marketing activities plan to drive traffic, user acquisition, conversion, and retention for sales; prioritizing gaps and quantifying progress in line with KPl's for business priorities and maximize the ROI.

-To develop project targets and ensure effective and efficient execution to achieve the set target.

-To coordinate and execute growth campaigns aligning all market-facing functions.

-Work with team to build and monitor a marketing activities data infrastructure to analyses user behavior, targeted campaigns, and marketing initiatives.

-Constantly seek new channels and opportunities for creative marketing activities to lift Proton brand, maximize the market voices well as encourage the sales.

-Cross marketing with reputable brands to leverage of each other's customer database and offer mutual benefits/privileges for sales stimulation and brand lift.

-Budget monitoring for marketing activation and report on routine basis.

-Collect, analyze, and interpret information and Data obtained from various external and internal sources for reporting purposes including but not limited to weekly Marketing Communication & Activation (MCA) report. monthly Sales & Marketing Conference presentation. MCA Annual Management Planning (AMP) and MCA Mid-Year Review (MYR).


Online activities:

-To develop and execute creative online marketing activities to lift.

-Proton brand, maximize the market voice as well as encourage the sales.

-Online marketing activities guideline construction and enhancement for both HQ and outlet level.

-Identify trends and insights and optimize spend and performance based on the market insights.

-Budget and KPI preparation, monitoring and tracking.

On-ground marketing activities:

-To lead & manage event plans; conduct needs analysis, identify key event objectives, additional event plans, timelines, KPI setting, assign and manage work provided by contributors as needed for successful event execution.

-Lead on overall on-ground marketing activities management and contribute to the crafting of overall Marketing communication strategy and action plan. Specific responsibilities include the following:

1.Pre-program planning and process management.

2.Risk assessment and management.

3.Creative Concept/Idea generation.

4.Internal client and vendor management.

5.Attendee/Onsite Management.

6.Budget preparation and monitoring.

7.Driver of planned project weekly meetings for assigned projects.

8.Develop Event Organizer (EO) briefing deck & management briefing deck.

9.Develop approval paper, management deck, post-mortem report and submit within the timeline given.

10.Develop the event related PR and digital strategy & action plan and execute accordingly.

11.Integrate on ground marketing activities with all media and digital touch points to ensure a seamless customer experience.

Others:

-Manage internal stakeholders, cross functional event operations team, creative team, agencies, and key vendors responsible for specific functional areas of each event.

-Measure impact and results. Evaluate progress, performance, and results against defined metrics. Continue to evaluate and improve processes, resources, and/or structure to gain productivity and other program improvements.

-Ensure tasks, updates, project components, and owners are correctly assigned and on track.

-To undertake any ad-hoc requirements by management as and when required.

Education

Bachelor's Degree in Marketing, Business, or related field.

Experience

-Minimum 5 years of progressive marketing activities experience required, including both on-ground event and social media marketing campaign.

-Minimum 5 years of marketing activities project management experience.

Specific Knowledge / Skills / Abilities

-Onsite experience for massive on-ground event management is required (Project investment is more than RM1 Million).

-Social Media Campaign Management experience is value add (Campaign investment is more than RM 300,000).

-Automotive industry marketing activities experience is value add.

Technical Competencies

-Exceptional project management skills.

-Focus, lead, influence, and delegate.