Marketing & Admission Executive

We are seeking a dynamic and results-driven Marketing & Admissions Executive to support student recruitment and enrolment growth. The role involves managing prospective student pipelines, supporting marketing initiatives, and delivering excellent customer service to prospective families throughout the admissions journey.

Key Responsibilities
1. Student Recruitment & Lead Generation

Support the Campus Head of Marketing & Admissions in developing and implementing effective marketing strategies to generate prospective student leads.

Identify and develop new market opportunities through outreach initiatives such as feeder schools, kindergartens, corporate partnerships, international recruitment agencies, and property developers.

Participate in marketing activities including school visits, education exhibitions, open days, information sessions, roadshows, and outreach programmes.

Assist in conducting market intelligence and competitor analysis to support marketing strategy development.

Monitor enrolment pipelines and ensure leads are actively followed up to achieve conversion targets.

2. Admissions Management & Lead Conversion

Monitor daily leads received through both online and offline marketing channels.

Provide professional guidance and counselling to prospective parents and students regarding admissions requirements and school programmes.

Maintain accurate and up-to-date records in the CRM system and Marketing Module.

Manage individual admissions pipelines to achieve defined enrolment targets.

Maintain consistent communication with prospective parents throughout the admissions process.

Convert enquiries and unconverted leads into enrolment opportunities.

Ensure excellent customer service and timely responses to all enquiries.

Support weekly and monthly admissions pipeline reviews to track progress towards enrolment targets.

Assist in organising and administering student assessment tests, including coordination, marking arrangements, result communication, and follow-up with parents.

3. Events, Exhibitions & Campaigns

Plan and execute marketing events and initiatives to drive new leads and enrolments.

Coordinate with the Central Marketing Team on marketing collaterals, digital campaigns, and promotional materials.

Work closely with the Academic Team to showcase the school’s curriculum, facilities, and programmes to prospective families.

Collaborate with the campus social media team to promote events and campaigns through organic digital channels.

Represent the school at education fairs, exhibitions, and promotional events.

Conduct post-event evaluations and gap analysis to improve future campaigns and initiatives.

Support additional projects or initiatives as assigned by the Company.