Marketing Executive

Responsibilities
· Campaign Management & Strategy
- Execute and coordinate marketing campaigns end-to-end
- Manage project timelines, budgets, and campaign logistics.
- Analyze campaign performance and provide actionable recommendations to optimise results.
- Drive brand initiatives, including collaborations, influencer partnerships, and strategic alliances.
- Conduct market research, competitor analysis, and consumer insights to inform marketing strategies.
- Prepare reports and presentations for senior management using Google Workspace (Docs, Sheets, Slides, Drive, Forms).

· Digital & Social Media Marketing
- Lead content creation, visual development, and social media promotions for campaigns, festive events, and tactical initiatives.
- Develop creative campaigns using tools such as Canva, CapCut, VN, or similar editing software.
- Monitor social media trends, engagement metrics, and recommend strategies to grow audiences.
- Work closely with the design team to produce high-quality mobile videography, photography, and graphics.
- Coordinate with internal teams, external agencies, and partners to ensure smooth campaign execution.
- Handle technical, administrative, and operational marketing tasks as required.

· Required Skills & Competencies
- Strong communication, copywriting, and presentation skills in English and Bahasa. Creative and strategic mindset with a strong appreciation for design, aesthetics, and brand consistency.
- Self-motivated, dynamic, organized, and able to manage multiple campaigns.
- Proactive in identifying opportunities for marketing and digital initiatives.
- Passionate about marketing, digital marketing, social media, and brand building.

· Qualifications
- Bachelor’s Degree in Marketing, Communications or a related field.
- Minimum 1–3 years of marketing experience, with experience in F&B an added advantage.
- Hands-on experience in social media, campaign management, and content creation is an advantage.