Marketing Executive

Key Responsibilities:

· Oversee product merchandising activities, including market research, proposal preparation, target setting, execution, and ongoing performance monitoring.

· Conduct market studies to identify merchandising opportunities, customer needs, pricing benchmarks, and competitive positioning.

· Develop merchandising proposals aligned with brand strategy, sales objectives, and budget requirements.

· Plan and execute all marketing and customer engagement events, including customer workshops, product launch events, trade exhibitions, customer appreciation events or etc.

· Manage end-to-end event execution from concept development and coordination to on-site execution and post-event performance review.

· Coordinate and produce marketing materials including brochures, flyers, presentations, and email newsletters.

· Monitor and analyse campaign performance using key metrics and adjust strategies as needed.

· Collaborate with cross-functional teams including Sales, Production, Supply Chain, and Design.

· Maintain relationships with external vendors, media outlets, and advertising partners.

Requirements:

· Bachelor’s degree in Marketing, Business, Communications, or related field.

· Proven experience as a Marketing Executive or similar role.

· Excellent understanding of marketing principles and digital tools.

· Strong written and verbal communication skills.

· Ability to manage multiple projects and meet deadlines.

· Proficient in MS Office and marketing software (e.g., CRM tools, email platforms, analytics tools).

· Experience in B2B, retail, lifestyle related industries is an advantage.

· Exposure to workshops, exhibitions, product launches, or customer engagement events will be highly valued.

· Creative mindset with attention to detail.

Preferred Qualifications:

· Candidates with relevant working experience in marketing, merchandising, or event management may be considered even if their academic background differs.

· Experience in SEO, Google Analytics, and social media advertising.

· Knowledge of design software (e.g., Canva, Adobe Creative Suite).

· Familiarity with content management systems (CMS) like WordPress.