Marketing Executive

To assist manager and work closely with marketing team to plan and execute all consumer marketing campaigns.

Work closely with manager to coordinate the implementation and execution of marketing plans, including promotional plan, collateral materials, consumer events, and other marketing activities.

Lead promotional plan margin analysis and promotional pricing recommendations.

Work collaboratively with operation and inventory team in forecasting of new products, promotional and GWP items.

Monitor stock level of promotional items and work closely with operational team to ensure sufficient stock cover for key products and minimize out-of-stock situation.

Sourcing and execution of GWP premium to support marketing promotion activities.

Drive leads acquisition programme across various corporate initiatives, 3rd party collaboration, traditional marketing channels and on-line marketplace.

Coordinate and work with cross-functional teams to ensure successful execution of go-to-market strategy.

Monitoring of competitor activities and brainstorming potential improvements or changes in marketing strategy.

Conduct detailed & regular campaigns and promotional post analysis report; identify and share key learnings for future campaigns implementation.

Manage and maximize the utilization of marketing budget set.



JOB REQUIREMENT

Candidate must possess at least a Diploma / Degree in Marketing or relevant discipline.

At least 2-4 years of relevant experience in marketing, advertising and promotions, thematic events within skin care, beauty or retail environment are preferable.

Experience in digital marketing is an added advantage.

Proficient in English & Mandarin language.