Marketing Executive

1. Campaign Coordination and Execution:

• Coordination of marketing campaigns, ensuring smooth implementation from concept to completion.

• Collaborate with internal teams and external partners to align campaign objectives and deliverables.

2. CRM Planning & Execution:

• Recruitment: Plan and execute strategies to grow customer database (e.g. sign-up campaigns, referral programs).

• Promo Planning: Design and schedule targeted promotions (e.g. birthday rewards, reactivation offers, tiered benefits).

• Report Analysis: Monitor CRM dashboards to track customer behaviour, campaign results, and engagement KPIs.

• Competitor Analysis: Study other brands’ CRM mechanics, offerings, and engagement tools to identify areas of improvement.



3. Delivery Platforms Planning & Execution (Grabfood, Shopeefood, Foodpanda):

• Planning: Coordinate with platforms (e.g. GrabFood, Foodpanda, ShopeeFood) to plan monthly/seasonal campaigns.

• Execution: Ensure timely setup of promo mechanics (e.g. bundle deals, vouchers, free delivery) and marketing assets.

• Reporting: Track and analyse sales performance, order trends, and promo ROI using platform reports and internal dashboards.

• Competitor Analysis: Monitor promotions and campaigns by similar brands to adjust strategies and stay competitive.



4. Reporting and Analysis:

• Generate regular reports on marketing campaign performance, including key metrics, trends, and insights.

• Conduct in-depth analysis to identify areas for improvement and optimization of marketing efforts.