Marketing Executive (KOL & Affiliate)

Own and execute the company’s Affiliate & KOL strategy across TikTok, Shopee and Social Media

Identify, source, and build relationships with relevant KOLs, influencers, and affiliates

Conduct outreach (DM, email, WhatsApp) to onboard new creators

Negotiate collaboration terms (commission-based, seeding, paid deals)

Coordinate product seeding and provide clear content briefs to creators

Track content posting timelines and ensure campaign execution

Manage affiliate programs (Shopee / TikTok)

Set commission structures

Recruit and activate affiliates

Grow active affiliate base and sales contribution

Monitor and analyze performance

Track KOL performance (clicks, conversions, ROI)

Identify high-performing creators for long-term partnerships

Optimize strategy based on data

Collaborate with internal teams (marketing, design)

Align on campaign direction and messaging

Provide insights on what content drives sales