MARKETING EXECUTIVE

Key Responsibilities

Brand & Campaign Execution
-Assist in planning and executing marketing campaigns (online & offline)
-Coordinate with agencies on creative materials, packaging, and content
-Ensure all campaigns are delivered on time and within budget
-Monitor campaign performance and prepare post-campaign analysis

Trade Marketing & Sales Support
-Work closely with sales team to execute trade promotions and activities
-Plan and manage POSM (Point of Sales Materials):

Product & market support
-Assist in new product launches (NPD):
-conducts basic market research and competitor analysis
-Gather feedback from distributors, retailers, and sales team

Digital & Content Marketing
-To coordinate with Digital Marketer / external agency
-Provide clear briefs and direction aligned with brand strategy and campaign objectives
-Review and ensure all digital content is consistent with brand guidelines, product positioning, and campaign messaging
-Monitor execution of digital campaigns across platforms (e.g., Facebook, TikTok, etc.)
-Track and review basic performance metrics (engagement, reach, campaign effectiveness)
-Provide feedback, improvements, and ideas to optimize content and campaign performance
-Ensure digital activities are aligned with on-ground promotions and trade marketing activities
-Support in planning digital requirements for new product launches and campaigns

Budget & Administration
-Track marketing expenses and ensure alignment with budget
-Maintain proper documentation for campaigns and suppliers

Requirements
-Bachelor’s degree in Marketing, Business, Communications, or related field.
-1-3 years experience in FMCG / Retail / Distribution
-Strong communication, writing, and interpersonal skills
-Creative, self-motivated, and able to work independently as well as in a team.