Marketing Manager

Key Responsibilities

Marketing & Campaign Execution
-Plan, create, and execute monthly marketing campaigns to drive sales and brand awareness.
-Develop promotional ideas for new menu launches, seasonal items, and events.
-Coordinate and manage influencer collaborations, media reviews, and partnerships.
-Ensure all marketing activities align with café brand guidelines.
-Content Creation & Social Media
-Manage all social media platforms (Instagram, TikTok, Facebook).
-Capture content (photos, videos, Reels/TikToks) directly in-store.
-Write captions, schedule posts, and monitor engagement.
-Respond to customer messages and comments in a timely manner.

Brand & Customer Experience
-Maintain consistent brand voice and visual identity.
-Work with the team to ensure in-store materials (signage, posters, menus) are always updated.
-Assist with product packaging, printed collateral, and promotional displays.

Digital & Performance Marketing
-Run and monitor digital ads (Facebook/Instagram).
-Track and analyse performance data — weekly and monthly reports.
-Optimize campaigns based on results to maximize reach and sales.

Community & Partnerships
-Establish collaborations with local brands, communities, and events.
-Handle influencer/creator bookings, product send-outs, and follow-ups.
-Build strong relationships with customers and partners.

Operational Support
-Work closely with the café manager and kitchen team for menu promotions and photography days.
-Oversee inventory for marketing materials, props, and product shoot items.
-Support on-ground marketing activities, pop-ups, and special events.

Requirements
-2–4 years of experience in marketing (preferably F&B, lifestyle, hospitality, or retail).
-Strong hands-on skills in content creation (photo/video).
-Proficient in social media trends and platforms.
-Basic design skills (Canva/Adobe).
-Experience running and monitoring paid ads is a plus.
-Strong communication and copywriting skills.
-Self-motivated, organized, and able to work independently.
-Must be willing to work on-site at the café when needed.

Nice-to-Have
-Photography/videography experience
-Influencer management background
-Familiarity with café culture and F&B trends