On-Ground Activation Specialist

Are you ready to get ahead in your career?

We want to empower you to turn your ambitions into achievements.
We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.
Why does this job exist and why is it critical?​

Campaign Execution & Channel Support

Execute ATL and BTL campaigns in alignment with channel strategies and priorities.
Work closely with Product and GTM teams to support campaign rollout.
Tailor activations across channels (e.g. dealer, business, inside sales) to maximise effectiveness.
Activation & Market Reach

Drive execution of events, roadshows, and ground activations to increase market reach.
Support channel teams in delivering impactful customer engagement initiatives.
Ensure campaigns effectively generate leads and support conversion.
Brand & CI Compliance

Ensure all marketing collaterals adhere to corporate identity (CI) guidelines.
Review and approve creatives with internal stakeholders and agencies.
Maintain consistency in brand messaging across all channels.
Campaign Performance & Optimisation

Monitor campaign performance (e.g. CTR, conversions, engagement).
Analyse results and recommend improvements to enhance effectiveness.
Track cost efficiency and support optimisation of campaign ROI.
Vendor & Stakeholder Coordination

Coordinate with external vendors (event agencies, media partners) for campaign execution.
Ensure timely delivery and quality of marketing outputs.
Collaborate with internal stakeholders to ensure smooth execution.
Post-Campaign Analysis & Reporting

Conduct post-campaign and post-event analysis.
Evaluate campaign effectiveness, ROI, and budget utilisation.
Provide insights to improve future campaigns and activations.
Requirements

Experience in marketing, campaign execution, or activation roles
Strong understanding of ATL, BTL, and digital marketing
Good analytical skills to track and optimise campaign performance
Strong coordination and stakeholder management skills
Ability to manage multiple campaigns and timeline

What’s next?

Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.
Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.