Performance Marketing Executives

Requirements
-1-2 years experience in digital marketing, preferably in Google or Meta Ads.
-Basic knowledge of Google Ads, Meta Ads, and GA4 (training provided).
-Analytical mindset with strong attention to detail.
-Good communication and coordination skills.
-Eager to learn, curious about ad performance and data insights.

Responsibilities
1. Campaign Setup & Execution
-Assist in setting up and launching ad campaigns on Google Ads and Meta Ads Manager.
-Upload creatives, copy, and targeting based on given strategy.
-Ensure proper tracking (UTM, pixel, and conversion events) are implemented.

2. Campaign Monitoring
-Check daily campaign performance and flag issues such as disapproved ads, pacing, or low CTR.
-Optimize basic campaign elements (bids, audiences, ad sets) under supervision.
-Maintain structured campaign naming and organization across ad accounts.

3. Reporting & Analysis
-Prepare weekly and monthly ad performance reports (Google Sheets / Data Studio).
-Track key metrics like CTR, CPC, CPA, and ROAS.
-Highlight top-performing ads and areas for improvement.

4. Budget Management
-Update daily spend tracking sheets to ensure campaigns stay within assigned budgets.
-Notify the lead if budget utilization is off-track.

5. Collaboration & Coordination
-Work with the design and content teams to collect new ad materials.
-Assist in A/B testing of ad creatives and messaging.
-Support team on campaign launches, seasonal promotions, and product pushes.