Performance Marketing Specialist

What You’ll Do
E-Commerce Growth
Own and grow online sales via Upbound website and marketplaces like Shopee, Lazada, and Amazon (as we expand).
Optimise product listings, bundles, pricing strategies, and promotions.
Run A/B tests on landing pages and checkout flows to maximize conversions.
Digital Acquisition
Manage or coordinate with agencies/media buyers on Meta, TikTok, and Google Ads campaigns.
Explore and test new digital channels, including affiliate marketing, search, and retargeting.
Monitor CAC/ROAS and propose smart budget reallocations to improve campaign efficiency.
Retention & Customer LTV
Build CRM flows via email, SMS, and WhatsApp to drive repeat purchases.
Launch replenishment campaigns like 30-day reorder nudges or subscription pushes,
Segment users into first-time, repeat, and high-value customers to deliver personalised offers.
Analytics & Reporting
Own dashboards in GA4, Shopify, and marketplace BI tools.
Track weekly KPIs: CAC, ROAS, AOV, Repeat Rate, LTV.
Turn data into actionable insights: which campaigns to scale, optimise, or retire.
Growth Experiments
Run rapid experiments: new bundles, flash sales, landing pages, referral codes.
Document results and build repeatable playbooks to scale what works.

Why Join Emax Beaute International
Be part of a fast-growing beauty & wellness group with leading brands.
Work with a team that values innovation, results, and people-first culture.
Hands-on experience across all aspects of digital growth, e-commerce, and retention marketing.
Who We're Looking For
3-5 years of experience in e-commerce, digital marketing, CRM, or growth marketing (FMCG, wellness, or consumer goods experience preferred).
Hands-on experience with Shopify (or similar platforms), GA4, Meta/TikTok Ads, and CRM tools.
Strong analytical skills and have owner's mindset (proactive, resourceful, and solution-oriented).
Creative, self-driven, and ready to thrive in a lean, fast-moving team.