Performance Marketing Specialist

Key Responsibilities

Strategy & Execution
-Plan, execute, and scale paid campaigns across TikTok Ads, Meta Ads, and Google Ads.
-Build full-funnel ad strategies from awareness to conversion (CPM → CPL → CPS → ROAS).
-Continuously test new formats, creatives, and targeting strategies to optimize performance.

Creative Collaboration
-Work closely with the content and design team to turn ideas into high-performing creatives.
-Develop a systematic creative testing matrix (theme × format × audience) for insight learning.

Optimization & Analysis
-Conduct ongoing A/B testing for creatives, audiences, and landing pages.
-Track performance daily; analyze data to identify winning patterns and scaling opportunities.
-Monitor and optimize for CAC, ROAS, CTR, CVR, and other key funnel metrics.

Reporting & Insights
-Build clear and actionable performance dashboards for weekly and monthly reviews.
-Present insights and recommendations directly to the CMO and Growth team.
-Stay ahead of platform algorithm changes, attribution models, and emerging ad formats.

Requirements
-At least 3–4 years’ experience in performance marketing, ideally in e-commerce or consumer brands.
-Proven track record managing paid ads across TikTok, Meta, and Google Ads.
-Deep understanding of campaign structures, audience segmentation, bidding models, and attribution.
-Skilled with GA4, Meta Ads Manager, TikTok Ads Manager, and Excel or dashboard tools.
-Strong analytical and problem-solving skills — able to turn data into creative direction.
-Fluent in English; Malay or Mandarin proficiency is a plus.
-Highly independent, ROI-driven, and detail-oriented.