Product Executive (F&B Products)

Key Responsibilities
1. Product Development Support
Generate new product ideas and explore potential applications

Collaborate with R&D and Operations on product prototypes, trials, and technical feasibility

Conduct preliminary feasibility studies, including cost assessment and market viability analysis

Work with cross-functional teams on packaging format development, design coordination, and approval processes

2. Project Coordination
Monitor timelines for new product launches and reformulations

Prepare and update project status reports, ensuring timely communication to stakeholders

3. Market & Competitor Analysis
Gather and analyse market trends, consumer insights, and competitor activities to identify opportunities

Support benchmarking exercises and sensory evaluation initiatives

4. Commercial & Marketing Support
Assist in preparing product presentations, sales tools, and marketing materials

Support pricing strategy, costing, and profitability evaluations for new products

Plan and coordinate launch campaigns and related activities

Liaise with cross-functional teams to ensure smooth execution

5. Post-Launch Review & Continuous Improvement
Conduct post-launch performance analysis

Consolidate feedback from consumer trials and market observations

Recommend improvements to product performance, packaging, and marketing initiatives

Key Accountabilities
Deliver new product launches according to approved project briefs and timelines

Achieve sales volume, revenue, and margin targets for the assigned product category

Support the sales team in driving new customer acquisition

Develop customer-focused product applications to attract and convert new customers

Safeguard product positioning, messaging, and value propositions within the assigned portfolio

Provide accurate market feedback and actionable insights to address gaps and improve performance

Requirements
Minimum 1 year of experience in FMCG (food-related industry preferred)

Degree in Food Science/Technology, Nutrition, Business, Marketing, or a related discipline

Strong collaboration skills across R&D, Operations, Marketing, and Sales

Ability to analyse market trends, consumer insights, and competitor activities

Good project management, time management, and stakeholder communication skills

Basic understanding of pricing, costing, and profitability analysis

Proactive, adaptable, detail-oriented, and results-driven; comfortable working in a fast-paced environment