Regional E-Commerce Manager

Summary:

We are seeking an experienced and strategic Regional E-Commerce Manager to oversee and drive our online sales performance. This role is responsible for managing all aspects of the e-commerce business, including strategic planning, platform operations, digital marketing coordination, merchandising, customer experience, and performance analysis.

Responsibilities:

Strategy & Planning

Develop and implement regional e-commerce strategies aligned with business goals.

Identify market trends and expansion opportunities across key platforms and markets.

Responsible for driving e-commerce revenue growth.

Platform & Channel Management

Oversee the performance and daily operation of all e-commerce platforms (e.g., Shopee, Lazada, TikTok).

Optimize product listings, pricing, and promotions to drive traffic and conversion.

Team & Cross-functional Collaboration

Lead and coordinate with country-specific e-commerce teams and external partners.

Work closely with marketing, logistics, customer service, and product teams to ensure a seamless online customer experience.

Digital Marketing Integration

Coordinate with the marketing team to drive paid campaigns, SEO/SEM, and social commerce strategies.

Analyze customer journey and conversion funnels to improve ROI.

Data & Performance Analysis

Monitor KPIs and generate regular sales and performance reports.

Use data-driven insights to improve customer acquisition, retention, and sales growth.

Budget Management

Manage e-commerce budgets and P&L for the region.

Forecast sales and allocate spending for marketing and platform-related costs.

· Any other task assigned by management.



Requirements:

Bachelor’s degree in Marketing, Business, E-Commerce, or related field.

Minimum 5–7 years of e-commerce experience, with at least 2 years in a regional or multi-country role.

Strong knowledge of e-commerce platforms (Shopee, Lazada, TikTok and etc.) and digital marketing tools.

Excellent leadership, analytical, and communication skills.

Ability to manage cross-functional teams across different time zones and cultures.

Fluent in English & Mandarin to effectively communicate with our diverse client base and stakeholders.

Who Are We?

BZU BZU is a holistic family care brand originated from Singapore and currently have presence in Singapore, Malaysia, Vietnam & Thailand. It offers a wide range of products that aim to protect, nurture our little ones and the whole family, ensuring they are always safe from harm.