Regional E-Commerce Manager

Goodnite is one of Malaysia’s leading and most trusted brands in the bedding industry, with a proud legacy of over 30 years. Known for our commitment to quality, innovation, and customer satisfaction, we are now rapidly expanding our footprint in Southeast Asia.

As we strengthen our presence in the digital economy, we are looking for an experienced E-Commerce Manager to drive our e-commerce growth in the region. Join us and be part of a growing regional brand that combines tradition with innovation, delivering better sleep and better living to millions of customers.

Role Overview:

We are seeking an experienced and results-driven E-Commerce Manager to spearhead our e-commerce initiatives in the region. This role requires a strategic thinker with a deep understanding of the e-commerce landscape in these countries, capable of identifying growth opportunities and forging strong business relationships.

Key Responsibilities:

Develop from scratch and execute comprehensive go-to-market strategies for e-commerce

Identify and establish partnerships with local e-commerce platforms, distributors, and key stakeholders

Conduct in-depth market research to stay abreast of industry trends and consumer behaviours

Collaborate with cross-functional teams to tailor product offerings to local market needs

Negotiate contracts and manage relationships with partners to ensure mutual growth

Monitor and analyse performance metrics, adjusting strategies as necessary to meet targets

Set up and manage live broadcast (livestream) sales channels for regional markets

Lead the establishment of local market offices to support regional operations and expansion

Coordinate hiring, office setup, and local administrative support for market presence.

Qualifications:

Bachelor’s degree in Business, Marketing, or a related field.

5 years of experience in business development, with a strong focus on e-commerce.

Proven track record in developing markets from scratch, especially in Southeast Asia.

Familiarity with the region's business laws is a strong advantage.

Excellent communication and negotiation skills.

Fluency in Mandarin, Bahasa Malaysia, and English; proficiency in other languages in the region is a strong advantage. We are seeking candidates proficient in Mandarin to communicate with Mandarin-speaking clients effectively.

Willingness to travel extensively (up to 90% monthly) for the first few months to target markets.