Sales Representative

1. Build and maintain strong, long-term relationships with customers across on-trade and off-trade channels.

2. Identify and develop new business opportunities through lead generation, networking, market research, and customer visits.

3. Conduct engaging product presentations, tastings, demonstrations, and promotional activities to drive product awareness and sales.

4. Manage the end-to-end sales process, from prospecting and quotation to order placement, delivery coordination, and after-sales follow-up.

5. Achieve assigned sales targets and KPIs through effective account management and business development strategies.

6. Negotiate pricing, commercial terms, and promotional arrangements with customers and distributors in accordance with company guidelines.

7. Plan and execute regular sales visits, customer meetings, tastings, and promotional activities to expand the customer base and strengthen market presence.

8. Stay updated on market trends, customer preferences, and competitor activities to identify new business opportunities.

9. Handle customer enquiries and complaints professionally, ensuring prompt follow-up and effective solutions.

10. Prepare accurate sales reports and performance updates, including customer activities, sales progress, and market insights.


Requirement:

1. Minimum SPM qualification with at least 1 year of sales experience.

2. Experience in FMCG, wine, beverage, or related industries will be an advantage.

3. Good communication skills in English

4. Strong interpersonal, negotiation, and persuasion skills.

5. Good organizational and time-management skills.

6. Results-oriented, proactive, and positive with a strong willingness to learn.

7. Able to work independently as well as collaborate effectively with a team.

8. Willing to travel and work outside normal office hours when required.

9. Passionate about sales and comfortable with product tasting and customer engagement.