Senior Brand Executive

Job Descriptions
Work with Marketing Manager and lead by Head of Marketing to develop marketing annual brand plan geared towards end users for each key products within portfolio, in line with strategy, budget and sales targets of company.

Driving the launch of New Product Development, NPD initiatives by working with cross-functional team including sales, trade marketing, design, regulatory affairs, supply chain etc.) and tracks the development of all product initiatives and ensure timely launch of NPD within objectives and timeline.

Assist in innovation of new products (NPD) and provide analysis of market / consumer trends.

Manage brand portfolio and develop integrated 360 marketing strategies and campaign and driving growth of existing brands. This includes carrying out post campaign evaluation to drive learning & development.

Provide in-depth analysis and findings with plan of actions in monthly basis using market share, sell out (when available) and sell in data.

Manage, plan and execute brand launch campaign and event activities.

Develop and lead promotional activities including promotional pack with proper system & process related to trade marketing.

Responsible in managing brand budget. Monitor and control A&P expenditure within budget allocations.

Lead on-going analysis and review of consumer, category, market trends, promotional programs and competitive information as part of a situation assessment on brand performance and identify growth opportunity.

Work with Visual, Brand and Communication (VBC) team to produce materials of visual impact and within brand and advertisement guidelines.

Actively involved in monthly inventory sales forecast and monitoring. Lead person to update commercial team of any changes in stocks movement e.g. Out of stocks, delay etc.

To work closely with trade marketing and sales team on all strategies, activities and implementation.

Develop consumer/brand story for key sales tools in collaboration with trade marketing to help field execution.



Requirement
Candidate must possess a degree in related field preferably marketing or science background

Computer literate with hands-on experience in MS Word, Excel, and PowerPoint.

Minimum 1-2 years’ marketing experience in healthcare or health supplement industry, pharmaceutical or related fields

Able to work independently with minimal supervision and respond to urgent requests.

Good people management skills, self-motivation, and positive working attitude.

Able to meet tight deadlines & and have excellent time management skills.