Senior Brand Manager

Job Responsibilities:

Brand Strategy & Development:

Lead brand activation plans across ATL (Above-the-Line) and BTL (Below-the-Line) channels.

Develop and implement marketing campaigns aligned with brand strategy and business goals.

Collaborate with internal teams and external partners for brand consistency and achieving objectives.

Digital Marketing & Agency Management:

Oversee creation and execution of digital campaigns, focusing on platforms like Facebook, Instagram, and TikTok.

Monitor digital KPIs and adjust strategies to optimize performance and ROI.

Ensure digital content aligns with brand direction and engages target audiences.

Point of Sale Development:

Co-manage the development of Point of Sale Materials (POSM) with Trade Marketing, ensuring brand consistency.

Support trade plan development and execution aligned with brand and business objectives.

Consumer Insights & Market Analysis:

Conduct market research to understand consumer behavior, market trends, and competitor activities.

Use insights to inform brand communication strategies and identify growth opportunities.

Budget & Operational Management:

Manage the Advertising & Promotion (A&P) budget for efficient resource allocation and ROI maximization.

Ensure compliance with company policies, legal requirements, and regulatory standards.

Campaign Execution & Monitoring:

Drive end-to-end campaign development and execution, ensuring timely delivery across all channels.

Monitor and report on campaign performance, providing recommendations for improvement.

Oversee follow-ups on brand-related activities, including product launches and trade initiatives



Qualifications:

Bachelor’s degree in Marketing, Business, or a related field.

7-8 years of experience in brand marketing, with a strong background in both ATL and BTL activities, digital marketing, and stakeholder management.

Proven ability to lead cross-functional teams and manage projects from concept to completion.

Strong analytical skills with experience in market research and budget management.

Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.

Stakeholder Management

Experience in the FMCG industry is preferred