Senior Executive, Loyalty & Growth

Job Responsibilities

Primary roles of the job which are measurable and may be used as part of KPIs

Design and implement CRM-driven loyalty campaigns, including app push notifications, email marketing (EDM), and rewards programs, using marketing tools tailored to regional market preferences.

Execute day-to-day operations on dedicated CDP (customer data platform) platforms, including segmentation, customer journeys, journey testing and troubleshooting.

Utilize CDP capabilities to personalize customer experiences across different channels. Implement targeting strategies to deliver the right message to the right audience at the right time.

Generate reports and dashboards to track key metrics related to CDP performance, campaign effectiveness, and customer engagement. Provide insights to optimize marketing strategies.

Assist on promotional offer configuration and deployment.

Secondary roles which supports the primary roles above

Develop and maintain dashboards to track retention and CRM performance metrics.

Update regular reports on campaign results, user behaviour, and growth metrics.

Identify opportunities for automation and process improvements to scale marketing efforts efficiently.

Act as a liaison between cross-functional teams to ensure smooth execution of CRM/Growth activities.

Create and manage project timelines, deliverables, and status updates to ensure deadlines are met.

Generate reports and dashboards to track key metrics related to CDP performance, campaign effectiveness, and customer engagement. Provide insights to optimise marketing strategies.


Job Competencies and Requirements

Qualification

A diploma or a bachelor’s degree in marketing / marketing communications / data science /business or related field

Experience

2-3 Years experience in marketing operation, CRM / CLV / CLTV, or growth-related roles.

Skills & Knowledge

Understanding and hands-on experience with CRM software (e.g., Appier, Emarsys, CleverTap, ActionIQ).

Experience working with analytic tools such as Google Analytics.

Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.

High proficiency in Microsoft Excel.

API Knowledge is a plus:For more technical roles, understanding APIs (Application Programming Interfaces) can be beneficial for custom integrations.

Understand conversion attributions & app events.

Behavioral Traits – State the type of personality required to fit the job

Able to work in a fast-paced and dynamic work environment

Ability to make hyper data-driven decision

Ability to learn and apply new knowledge fast and effectively.

Critical thinking and creativity.

Ability to have structural thinking and documentation skills.