Senior Influencer Marketing Specialist

Job Summary
We are looking for an Influencer Marketing Specialist to plan and execute campaigns that align with our brand goals. This role involves managing KOL relationships, overseeing end-to-end campaign execution, analyzing performance, and identifying growth opportunities. The ideal candidate is social media-savvy, data-driven, and skilled in content collaboration and contract negotiation.

Key Responsibilities

Develop and implement influencer marketing strategies that align with brand goals

Identify KPIs for campaigns and track performance to optimize ROI

Manage end-to-end campaign execution, from conceptualization to reporting

Build and maintain strong relationships with KOLs across various platforms (Instagram, TikTok, etc.)

Negotiate contracts, deliverables, and payment terms with influencers and agencies

Collaborate with KOLs to create engaging, on-brand content

Ensure compliance with brand guidelines and advertising standards

Stay up-to-date on social media trends and emerging platforms

Identify new opportunities to enhance our influencer strategy

Analyze campaign performance and generate actionable insights

Present findings to stakeholders to guide future strategies

Any additional ad-hoc tasks given by supervisor

Qualifications

At least 3-4 years of experience in influencer marketing, talent management, or a related field

Strong understanding of social media platforms (Tiktok) and influencer marketing trends

Excellent communication and negotiation skills