Senior Key Account Executive

Key Responsibilities
1. Sales Growth & Execution
Drive sales growth within assigned trade accounts through strong outlet management, brand visibility, and effective product mix optimisation.

2. Account Ownership
Own the end-to-end performance of assigned accounts. Develop and execute clear, actionable growth plans at both account and outlet level.

3. Promotional Strategy & Discipline
Plan and execute promotions selectively and strategically to support volume and brand objectives, without over-reliance on price-led discounting.

4. Route-to-Market Execution
Design and manage coverage plans, outlet prioritisation, visit discipline, and POSM execution to ensure consistent TYT presence in market.

5. New Account & Area Development
Identify coverage gaps and growth opportunities. Onboard new trade partners and expand TYT’s footprint in underserved or high-potential areas.

6. Reporting & Performance Analysis
Track performance on a weekly basis. Analyse results, identify execution gaps, and propose practical, commercially grounded solutions.

7. Forecasting & Demand Planning
Provide accurate sales forecasts to production and supply teams based on account strategies, promotional plans, and market trends.

8. Business Reviews & Trade Engagement
Plan and conduct structured business reviews with key trade partners to align objectives, review performance, and unlock growth opportunities.

9. Strategic Trade Planning
Prepare and submit quarterly trade plans and account strategies to management, supported by data, insights, and clear commercial logic.

10. Cross-Functional & Distributor Collaboration
Work closely with distributor teams, merchandisers, and internal stakeholders to ensure alignment and effective execution across the trade channel.