Senior Manager, Brand

Key Responsibilities:

Functional

Brand

-Local brand P/L shared responsibility (incl. MaEx deployment and monitoring)

-One point contact to marketing subjects presenting for the CM and SEA

-Implement global / SEA brand strategy at country level

-Implement local brand and sports marketing activation programs (yearly marketing plan)

-Implement, evaluate, and feedback results of Brand communication of area plans: ATL, BTL, PR, SM, Digital marketing

-Implement and monitor marketing communication processes monitoring and 360 executions

-Implement and monitor all communication tools across channels in close alignment with Area SEA (e.g. Account campaigns, generic POS, advertising, event concepts and graphics)

-Local market research when / if applicable (consumer focus)

-Build & manage Entertainers & Influencers Marketing

-Management of relationships with teams / athletes e.g AR community, Local KOLs…etc.


Category - Implement Integrated Marketing Brand Efforts

-Manage the category Sales / Brand targets for the country as per SEA guidelines in terms of net sales, margins, sell through, stock turn, market share, Brand equity SP/SS

-Align the category forecasting process in co-operation with the local Sales, local planning, in line with SEA team to ensure country needs and parameters for delivery of SP / SS targets are met

-Align and synchronize specific market needs with area direction for Price / standard margin delivery

-Implement integrated marketing packages at market level (end to end responsibility). Inclusive of product / communications / sell in and sell through parameters

-Monitoring and feedback of campaign impact

-Deliver market specific tactical product packages aligned with the area category marketing team to achieve top-line and margin targets


GTM / Sell In: Support sell-in and key account pre-line meetings

-Lead and manage country GTM process in conjunction with the EM/SEA’s one

-Drive optimal implementation of areas such as Range architecture /product collections/hype product allocations / package buys across channels

-Assist Sales in pre-line meetings by aligning relevant range offer and providing sell through enhancing solutions

-Rationalize key account needs and provide feedback and recommendation to area for courses of action

-Monitor regularly compliance to the set range distribution channel guidelines

-Ensure delivery of category product range internally and externally across the entire channels

-Drive shelf space acquisition and new business development opportunities with sales teams


People

-Develop & nurture an effective team in country in conjunction with EM/SEA

-Ensure motivation and functional effectiveness of the team that will allow brand adidas to achieve its objectives

-Conduct periodic performance standards and giving inputs / recommendations to develop talents pull for the brand and organization


Operational

-Actively participating in the operational and strategic decision-making process in country

-Ensuring the operational needs of company are met (i.e. that business critical processes are in place and working)

-Liaise with local agencies and ensure execution of all SEA aligned brand concepts in country and within given budget purview

-Protecting interests and assets of company

-Building and developing the local team

-Actively support the development plans of other departments and promote cross department co-operation


Knowledge, Skills and Abilities:

-Ability to think strategically, define business opportunities and problems, understand complex business challenges and formulate effective solutions designed to improve results.

-Strong leadership and coaching skills, and the ability to capitalize on and apply these skills, resulting in the growth and development of managers and employees in the organization.

-Possesses strong interpersonal and communication skills, able to achieve desired results in a fast-paced, highly competitive, multi-tasking environment.

-Good understanding of global branding principles and adherence, significant knowledge of full Marketing mix with major brand

-Experience in leading and managing a diverse team

-Good project management, Marketing budget planning and management

Pre-requisite Knowledge / Skills

-Master or Degree in Marketing or Business Administration or related field

-Minimum 8 years’ experience in Marketing or Sales experience in Sporting Goods or Consumer Goods Industry. Ideal if there is experience in at 2 areas within the following: trade marketing, brand communications, media planning, visual merchandising.

-PC literature, excellent oral and written communication skills in English and local languages
Preferable experience in the sport or clothing industry