Senior Product Marketing Executive (Large Format Printer)

Key Accountabilities
-Plan and execute sales & LFP product marketing strategies and activities to drive sales.
-Identify the right strategy to drive business activities.
-To identify & develop LFP solution partners in bringing more value-added solution to the customer.
-Close communication is required between PM, Sales, and presales to develop strategies in order to achieve set objectives
-Focus on the high-quality markets, the tie ups of relevant system solutions and partners are required to offer to complete system solution.
-Focus on existing genres. Assist in establishing business expansion through focus efforts on potential markets that have not been tapped.
-Flag potential opportunities in market expansion to Senior Manager. Coordinate investigation and establish requirements.
-Sales & Inventory forecast with RHQ BU.
-Executes strong and clear communications across dept/ division within EMSB & RHQ, and related disty as well as channel partners.
-Work closely with RHQ LFP BU to accomplish target solution and market penetration objectives
-Work with other related departments for common action/ ideas sharing.
-Prioritize all tasks within LFP team & practice multitasking, time management in most effective and efficient manner.
-Align and seek additional support from RHQ BU to maximize market outreach & sales opportunities and generate sufficient sales leads.
-Support channel sales activities to increase sales closures and increase market share.

Key Job Requirements
-Diploma or Degree (preferably in Marketing), with relevant experience being more important.
-Minimum 3 years relevant similar experience.
-With the relevant industry for at least 1 year, understand the dynamic of the entire industry.
-In-depth knowledge of printing Industry.
-Strong understanding of LFP products, applications, and market dynamics; signage or industrial printing experience is an advantage.
-Good analytical skills with experience in market analysis, forecasting, and business planning.
-Strong communication and presentation skills, with the ability to engage internal stakeholders, channel partners, and customers.
-Able to work cross-functionally with Sales, Marketing, Service, and regional / HQ teams.
-Proficient in Microsoft Office (Excel, PowerPoint); experience with CRM or reporting tools is an advantage.
-Willing to travel within Malaysia as required for customer and channel engagement.
-Good command of English; proficiency in Bahasa Malaysia and/or Mandarin is an added advantage.