Social Media Lead

Key Responsibilities

Strategy & Planning
• Develop and own social media strategies aligned with brand and business objectives
• Translate campaign ideas into platform-native social content
• Build monthly and quarterly content roadmaps across multiple brands
• Define content mix across educational, lifestyle, campaign and community-driven posts

Storytelling & Content Crafting
• Craft strong, consistent brand narratives with clear differentiation across brands
• Write compelling captions, hooks and story arcs (short and long form)
• Turn product features into relatable, human-centred stories rather than hard-selling content
• Collaborate closely with the Creative Lead on campaign storytelling and narrative direction

Creative & Design Execution
• Produce basic visual and motion assets using tools such as Canva, Figma or Adobe
• Adapt key visuals into effective social media formats
• Create simple Reels, Stories and Carousels when required
• Brief designers clearly and efficiently for larger-scale campaigns

Platform Management
• Manage Instagram, TikTok, Facebook and LinkedIn accounts (including Group-level pages)
• Optimise content based on platform behaviour, algorithms and emerging trends
• Plan and manage posting schedules and publishing workflows
• Monitor comments, community sentiment and social listening insights

Performance & Optimisation
• Track and analyse performance metrics including reach, engagement, saves and CTR
• Identify high-performing content and iterate quickly
• Use insights to refine storytelling, formats and content strategy
• Prepare concise performance reports with clear recommendations

Collaboration & Leadership
• Act as the main social media point of contact across all brands
• Collaborate with designers, copywriters, agencies and internal stakeholders
• Guide and support junior social executives or interns when needed
• Ensure consistency of brand voice and visual identity across all social touchpoints



Requirements

• 4 to 6 years of experience in social media or digital content roles
• Strong storytelling mindset beyond trend-driven content
• Ability to independently produce basic visual assets
• Strong command of English and Bahasa Malaysia
• Clear understanding of social-first thinking, not adapted ATL content
• Experience managing multiple brands is a strong advantage
• Comfortable working in a fast-paced environment and making creative decisions