SOCIAL MEDIA MAESTRO

Salary depends on experience
Full or Part-Time Options

JOB DESCRIPTION
Role of the Social Media Marketing Specialist
Contribute to building our brand positioning and expressing the inclusiveness of Camp5 climbing gyms.
Lead the execution of social media marketing campaigns from start to finish.
Stay connected with climbers, be tapped into trends, market analysis, and marketing best practices to build strategies that are thoughtful and align with our brand positioning
Go where we haven’t and explore new channels/platforms to reach a broader set of audiences
Conduct analytics reporting across platforms to extract key insights to improve future campaigns
Contribute ideas, submit proposals and provide recommendations for strategies, including but not limited to paid search and social media, SEO, email marketing and landing pages
Partner with the management team to design, test and evolve lead nurturing, conversion, retention strategies, and increase the lifetime value of our customers
Manage the social media marketing budget to reach optimal results
Responsibilities
Have an eye for design that is timeless, fun, and vibrant; able to conceptualize, ideate, and execute on graphics across digital media including (email marketing, blog, website, social, advertisements)
Work with our photographers/videographers partners to develop creative briefs, and guide creative direction to meet objectives for all public-facing communications, including print, digital, and video assets
Execute on online and offline multi-channel campaigns across the customer lifecycle, ensuring the alignment of communications and messaging across these channels
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate quality leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize and iterate based on data
Present ideas and final deliverables to internal stakeholders across the team, communicate with the management team about marketing programs, strategies and budgets
Requirements
Proficient with online marketing and social media strategy, having planned and bought digital media such as Google / Facebook ads
Minimum 1 year of marketing experience
Skilled in editing software (Adobe, Canva)
Basic photography and videography (including editing) skills would be an advantage
Excellent written, verbal communication and interpersonal skills
Strong project management, multitasking, and decision-making skills
Metrics-driven thinking with an eye for creativity
Experience with marketing automation and CRM tools is a bonus