Trade Marketing

Responsibilities

Trade Campaign Planning & Execution

Develop and execute trade marketing campaigns aligned with brand objectives and sales targets,
Collaborate with the sales team to identify opportunities and design retail-specific promotional activities,
Plan and implement online campaign pages, website banners, and digital assets to mirror retail promotions,
Monitor the implementation of in-store campaigns, product launches, and brand activations,
Evaluate campaign performance and optimize future trade activities based on sales and engagement metrics.
Retail & Digital Channel Strategy

Work with retail partners to plan and execute joint in-store marketing initiatives,
Coordinate with the digital team to ensure website promotional campaigns are launched on time and match in-store activities,
Ensure brand consistency across all channels, including physical displays, POS materials, website layouts, and digital visuals,
Customize promotional strategies based on channel type (retail, online, B2B) to target relevant customer segments.
Sales & Marketing Alignment

Act as the liaison between marketing, digital, and sales teams, ensuring unified campaign rollouts,
Provide sales teams with promotional toolkits, product launch guides, and campaign briefs,
Coordinate with web design/content teams to update online campaign landing pages in sync with retail plans,
Support field teams and retail outlets with training and guidance on current campaigns.
Market Intelligence & Reporting

Gather and analyze market data, competitor promotions, and consumer insights to guide trade strategies,
Monitor sell-out performance and digital engagement metrics to measure campaign ROI,
Prepare monthly trade marketing reports for internal stakeholders, including insights across both physical and online performance,
Recommend adjustments based on real-time campaign performance or stock movement trends.
Budget & Resource Management

Manage the trade marketing budget, ensuring effective spend across retail and online promotions,
Track and report budget allocation vs. ROI, optimizing future resource planning,
Liaise with finance and retail partners to reconcile trade program claims or cost-sharing agreements.
Benefits

Medical Claim up to RM 300
Influenza claim up to RM 70
Staff Purchase
Attendance bonus
Additional Benefits

Near to Public Transport
Career Advancement