Visual Merchandiser

What You'll Do: -

Store Presentation & Display:

Design and implement attractive visual displays in windows, walls, and shop floor areas.

Develop and implement merchandise presentation strategies based on seasonal themes, marketing campaigns, festive activations, product launches, and commercial priorities to drive footfall and sales conversion.

Ensure all displays align with brand guidelines and campaign direction.

Product Placement & Layout:

Plan product positioning to maximize visibility and sales conversion.

Optimize store layout to improve customer flow and shopping experience.

Maintain visual balance, color coordination, and styling standards.

Conduct regular in-store reviews and adjustments based on sales performance, customer behavior insights, and promotional activities to continuously improve layout effectiveness.

Brand Consistency:

Ensure all visual elements reflect the brand identity and retail standards.

Execute corporate visual merchandising guidelines across all locations.

Safeguard brand integrity by maintaining consistency in color schemes, styling, materials, and display aesthetics across all customer touchpoints.

Support new store openings and revamp projects.

Sales Support:

Use visual merchandising techniques to influence customer buying behavior.

Assist in promotional setups, campaigns, and seasonal rollouts.

Monitor sales performance and identify fast-moving (best-selling) and slow-moving items, making timely adjustments to displays to optimize sell-through rates.

Maintenance & Compliance:

Maintain cleanliness and organization of display areas.

Ensure mannequins, props, and signage are in good condition.

Conduct regular store audits to ensure VM standards are followed.

Collaboration:

Work closely with retail operations, marketing, and buying teams.

Train store staff on visual merchandising standards and upkeep.

Liaise with vendors for props, fixtures, and display materials.

Governance & Compliance

Ensure all merchandising activities comply with MESRA & PETRONAS Shop brand guidelines, operational requirements, and HSE standards.

Maintain proper documentation and records relating to merchandising standards, campaign executions, and audit findings.

Ad-Hoc Support:

Perform ad-hoc duties and assignments as directed by the immediate superior.

Qualifications & Experience: -

Bachelor's Degree in Retail Management, Fashion, Interior Design, Marketing, Business Administration, Visual Merchandising, Design, or any related discipline.

Minimum 2- 5 years of relevant experience in visual merchandising, retail operations, fashion, lifestyle, retail marketing, or related fields.

Experience in convenience retail, FMCG, chain retail, or customer-facing environments will be an added advantage.

Experience in multi-store or flagship environments is an advantage.