Key Responsibilities

A. Brand & Company Marketing

Position Rurutiki as a trusted e-commerce enabler through compelling brand storytelling and campaigns.

Manage and create strategic, consistent content (visuals, captions, campaigns) for LinkedIn, Facebook, Instagram, and TikTok to attract business partners and aligned talents.

Collaborate with HR for employer branding efforts, making Rurutiki an attractive workplace via social content, campaigns, and exposure.

B. Product & Client Marketing

Design go-to-market strategies for new products or services (internal or client-owned), including pre-launch hype, launch day content, and post-launch follow-ups.

Handle social media account operations for key clients (especially TikTok), ensuring consistent engagement, brand alignment, and growth in followers and reach.

Create short-form video content (e.g., reels, TikToks) and write persuasive copy tailored to platform and audience behavior.

C. Strategic & Risk Management

Analyze campaign performance (e.g., views, engagement, conversion) and adjust based on data insights.

Monitor online conversations for potential brand reputation risks and respond quickly and appropriately in coordination with relevant teams.

JOB REQUIREMENT

1. Skills & Tools

Proficient in video editing tools (e.g., CapCut, Canva, Adobe Premiere)

Familiar with Meta Business Suite, TikTok Creator Center, and LinkedIn analytics

Ability to run paid ads (FB/IG/TikTok/LinkedIn) is a strong plus

Strong grasp of content that works for B2B audiences and Gen Z job seekers

2. Attitude & Alignment

Believes in long-term, value-driven branding (not just vanity metrics)

Exhibits reliability and integrity in handling sensitive client content

Can work autonomously but collaborates well across departments (esp. Sales & HR)

Open to company's leadership values and culture, subtly woven into work tone and messaging

3. Strategic Thinking

Capable of building a 6-12 month marketing calendar aligned with Rurutiki's business growth and talent roadmap

Brings competitive insights and creativity to position Rurutiki uniquely in the e-enabler industry

4. Bonus Qualities

Bilingual in English & Chinese (for wider local audience reach)

Experience in managing corporate communications or crisis response

Background in employer branding or talent marketing