Assistant Brand Manager

CHAGEE Malaysia is looking for a motivated and detail-oriented Assistant Branding Manager to support the development and execution of our branding strategies. This role assists in enhancing our brand presence and market position by working closely with the Branding Manager and the brand & marketing team.

Key Responsibilities

Brand Strategy & Market Insights

Assist in analyzing brand positioning and consumer insights

Support the development and implementation of branding strategies

Monitor market trends, research consumer behavior, and track competitors’ activities

Campaign & Product Launch Execution

Serve as the project manager for most branding campaigns, leading timelines, task delegation, and cross-functional coordination

Help create, direct, and monitor product launches

Assist in conceptualizing and initiating brand campaigns and marketing events in collaboration with agencies

Develop campaign materials that reflect brand identity, delivered through various media formats such as visual merchandising, digital posts, and print ads

Work closely with the brand & marketing team on campaign planning, content execution, and on-ground activities

Collaboration & Team Members Engagement

Support planning and coordination of brand collaborations

Assist in organizing joint promotions with third-party partners

Communicate and align with internal and external team members, including operations, logistics, training, and regional teams

Creative & Production Management

Liaise with creative agencies and production houses for campaign and content execution

Deal with merchandise suppliers/vendors on design, cost negotiation, and logistics tracking

Budget & Performance Tracking

Help plan, monitor, and review campaign budgets

Measure and report on the performance of marketing campaigns, assessing ROI and KPIs

Create campaign post-review reports to evaluate effectiveness and identify areas for improvement



Qualifications

Bachelor's degree in Branding / Brand Management, Marketing, Business Administration, or any related field

Proven experience in a branding or marketing role

Understanding of branding concepts, strategies, and best practices

Experience in the F&B industry is a plus

Strong analytical, project management, and communication skills

Creative thinker with the ability to assist in developing innovative branding strategies

Proficiency in using marketing and branding tools and software