ASSISTANT MANAGER, MARKETING (DIGITAL MARKETING/PUBLIC RELATIONS)

Job Responsibilities:

Develop and execute the mall’s digital marketing strategy.

Create, manage, and optimize digital campaigns across multiple platforms (social media, website, email marketing, etc.).

Monitor and analyse digital marketing performance, providing recommendations for optimization and improvement.

Develop engaging content (social media posts, blogs, newsletters, etc.) to build brand awareness and community engagement.

Manage media campaigns across platforms such as Google Ads, Facebook, Instagram, XHS and TikTok.

Keep up-to-date with digital marketing trends and apply best practices.

Cultivate relationships with journalists, media outlets, influencers, and key opinion leaders (KOLs) to enhance the mall’s media presence.

Organize and manage events, including press conferences, product launches, and VIP functions, to promote the mall’s brand and offerings.

Oversee the planning and execution of internal and external communication strategies to ensure alignment with the mall’s values and goals.

Collaborate with internal/external teams to plan and execute marketing activities, events, and promotions.

Coordinate with external agencies and vendors for media coverage.

Provide regular reports on digital marketing performance, PR initiatives, and customer engagement to management.

Work on development of digital assets such as digital directory, website and mobile app.



Job Requirements:

• Possess a Bachelor Degree in Marketing, Public Relations, or a related discipline.

• 10 years of experience in a similar capacity.

• Proven track record in digital marketing and public relations, preferably in retail and shopping malls.

• Strong communication skills with demonstrated leadership qualities.

• Exceptional writing, communication, and presentation skills.