Brand Manager - Gaviscon

Support marketing plans & manage marketing budgets for a given brand within category to deliver net revenue, gross margin, market share and profit targets within timescales and budget as approved by local leadership team.

Regularly track brand performance against KPI’s i.e. market performance, sales, budget tracking.

Develop and execute annual marketing plan activities, including local media strategy / plans for a given brand within a category, responsible for ensuring successful implementation of the plan.

In close co-operation with the Trade Marketing function, identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands.

Support the execution of product launches agreed by Area/Region; Contribute to innovation by delivering product development programs to further margin growth.

Support implementation of portfolio strategy in conjunction with global category and area innovation to support overall business strategy, short / medium term.

Manage development and activation of local brands.

Support market copy strategy for brand and ensure adaption possible for category across area.

Partner with media / consumer and market insights to implement media strategy and plans.

Leads key innovation projects on the brand which require multiple stakeholder management and understanding of process structures.

Qualification & Experience:

Proven track record in Marketing must be able to demonstrate outstanding marketing skills and potential

At least 4 Years marketing experience, developed within an FMCG or Healthcare environment.

Minimum university educated (to Bachelor’s level) in a commercial subject

Key Competencies:

Experience of influencing and engaging senior management in own and customer organisations

Strong leadership skills and energetic management style.

Demonstrated creativity and innovation

Strong commercial awareness, in-depth industry knowledge

Must be proficient in Microsoft Words, Excel and PowerPoint