Digital Marketing Executive

Requirements

Diploma’s degree in Marketing, Communications, or a related field.
At least 1 year of experience in digital marketing; prior experience in sports, retail, or consumer electronics is an advantage.
Proficient in Meta Business Manager, Google Ads, Google Analytics, and CRM/email platforms.
Strong content and campaign planning skills with a keen eye for brand storytelling.
Excellent written and verbal communication skills in English; fluency in Bahasa Malaysia
Passion for sports, fitness, or the running lifestyle is highly desirable.
What We Offer

Opportunity to work across multiple high-growth consumer brands.
Exposure to regional markets and the running/outdoor community ecosystem.
A collaborative and performance-driven team environment.
Growth opportunities within a dynamic and entrepreneurial organization.
Responsibilities

Digital Strategy & Campaign Management

Develop and implement multi-channel digital marketing plans aligned with business objectives.
Plan and manage brand campaigns for product launches, race partnerships, and retail activations.
Ensure brand consistency and local market relevance across all digital touchpoints.
Performance Marketing & Paid Media

Execute and optimize paid advertising campaigns on Meta, Google Ads, TikTok, and other relevant platforms.
Monitor media performance and manage budgets to drive ROAS and customer acquisition.
Conduct A/B testing on creatives, copy, and landing pages to enhance campaign effectiveness.
Content & Social Media Management

Oversee content strategy, calendar planning, and publishing across platforms (Facebook, Instagram, TikTok).
Collaborate with content creators, athletes, and agencies to produce high-quality, brand-aligned content.
Track engagement and social performance metrics, implementing data-driven improvements.
Influencer, KOL & Community Marketing

Manage ambassador and influencer programs including seeding, briefing, activation, and reporting.
Build and maintain relationships with running clubs, athlete communities, and brand partners.
Support on-ground community activations and integrate with online marketing efforts.
Email Marketing & CRM

Develop and manage email marketing campaigns including newsletters, promotions, and product education.
Segment audiences and implement automation flows for lead nurturing and retention.
Utilize CRM tools to maintain customer data, preferences, and purchase history.
Reporting & Analytics

Track and analyze performance across digital channels to inform decision-making and optimizations.
Prepare detailed monthly reports and present key insights to the management team.
Maintain dashboards to monitor KPIs, campaign performance, and customer engagement.
Benefits

EPF & SOCSO Contributions
Overtime claimable based on approved hours
Incentives and staff discounts
Yearly performance based salary increment.
Annual Leave / Medical Leave