Digital Marketing Executive

Digital Strategy & Planning
• Develop and execute data-driven digital marketing strategies that enhance brand visibility, customer experience, and lead generation.

• Conduct market research, competitor benchmarking, and trend analysis to identify growth opportunities and target audiences.

• Plan and manage digital marketing budgets, ensuring optimal channel allocation and high ROI.

• Identify emerging tools, platforms, and technologies that strengthen NSW’s digital competitiveness and long-term transformation goals.

Digital Advertising, Analytics & Reporting
• Oversee all online advertising and remarketing efforts to drive high-quality traffic and conversions.

• Analyze digital performance metrics using analytics tools and prepare structured reports for strategic decision making.

• Provide actionable recommendations to improve campaign efficiency, customer interactions, and overall digital performance.

Academic and Trades Qualification:
➢ Bachelor’s degree in Marketing, information technology, multimedia, digital media or related field.
➢ Certifications in digital marketing, SEO/SEM, or data analytics (e.g., Google Analytics, HubSpot, Meta Blueprint) are advantageous.