Digital Marketing Executive cum Data Analyst

Key Responsibilities
Campaign & Event Execution
-Plan and execute marketing activities such as roadshows, events, retail activations, and product launches
-Coordinate with marketing team for smooth execution
-Ensure campaigns are aligned with brand positioning

Campaign Data Analysis
-Track and analyze sales performance before, during, and after campaigns/events
-Compare performance across locations, products, and time periods
-Identify high-performing products, locations, and strategies

Performance Evaluation
-Measure effectiveness of campaigns using sales data and ROI analysis
-Evaluate which events or promotions generate the best return
-Prepare detailed post-campaign reports with insights

Insights & Recommendations
-Provide actionable recommendations to improve future campaigns and increase sales
-Suggest pricing strategies, bundling, and promotional ideas based on data
-Identify trends in customer behavior and purchasing patterns

Coordination & Reporting
-Work closely with the team to gather ground data and feedback
-Present findings and recommendations to management
-Maintain organized records of campaign performance and reports