Digital Marketing Manager - KOL and Influencer Marketing (Taman Desa)

Key Responsibilities
Influencer / KOL Strategy & Management
-Develop and execute a comprehensive KOL strategy to increase brand awareness and sales.
-Identify, vet, and onboard influencers who align with Kapas Living’s brand values (home, lifestyle, minimalism, slow living).
-Manage and nurture long-term relationships with influencers, ambassadors, hosts, and agencies.
-Plan and execute monthly gifting, product seeding, and paid KOL campaigns.
-Live Commerce Growth (TikTok Shop / Shopee Live / IG Live)
Manage and coordinate influencers and hosts for live-streaming sessions.
-Create or refine scripts, on-screen flows, talking points, and promo mechanics.
-Track key metrics including hook rate, retention, add-to-cart and conversion performance.
-Work with content and e-commerce teams to optimize livestream content and results.

Campaign Execution & Performance Tracking
-Develop clear briefs, creative direction, KPIs, and timelines for each influencer.
-Track performance and measure ROI using metrics like CPE, CPA, engagement rate, reach, and conversions.
-Analyse campaign performance and optimize for continuous improvement.
-Report weekly/monthly insights and learnings to the team.

Content Collaboration
-Work with the content team to repurpose influencer assets for ads, social media, product pages, and emails.
-Ensure influencer content aligns with brand guidelines and storytelling angles.

Negotiation & Budget Management
-Negotiate influencer rates to achieve strong ROI.
-Manage KOL budgets, forecast expenses, and ensure efficient spending.

Requirements
-2–5 years of experience in influencer marketing, KOL management, or brand partnerships (DTC/lifestyle brands preferred).
-Proven track record growing a brand through influencers and/or live commerce.
-Strong understanding of TikTok, Instagram, YouTube, and emerging creator trends.
-Experience working with micro-influencers and ambassadors.
-Creative eye for content quality, storytelling, and aesthetic consistency.
-Strong interpersonal and negotiation skills.
-Comfortable analysing data and drawing insights.
-Highly organized, proactive, and able to manage multiple campaigns simultaneously.

Bonus / Nice-to-have
-Experience managing TikTok Shop affiliate programs or live campaigns.
-Existing relationships with lifestyle or home-decor influencers in Malaysia/Singapore.
-Experience producing or hosting live streams.
-Knowledge of home, lifestyle, or interior design content.