Digital Marketing / Social Media Manager

Job Overview:
We are seeking a strategic and data-driven Digital Marketing / Social Media Manager to lead our digital initiatives and drive business growth. This role combines creativity, analytical thinking, and technology to enhance brand visibility, generate leads, and optimize marketing performance across all online channels.



Job Description:

Develop and execute digital marketing campaigns across platforms such as Meta, Google, XHS, TikTok, and CRM channels.

To optimize performance marketing initiative, analyze data, and refine strategies to increase awareness, traffic, and ROI. Continuously track, test, and refine campaigns using analytics and A/B testing insights.

Plan and oversee the creation of data-driven, performance-focused content such as Reels, TikTok, and other social ads that aligns with brand identity and resonates with the target audience.

Collaborate with creative teams to develop compelling visuals, videos, and storytelling content for digital and social media platforms.

Manage CRM and customer engagement activities, including EDM, email marketing, automation, and retargeting flows.

Leverage CRM tools to capture, organize, and analyze customer data for targeted communication to improve conversion, retention, and lifetime value.

Propose, allocate, and manage digital marketing budgets effectively across channels while ensuring optimal performance.

Work closely with internal teams, designers, and external agencies to ensure consistent messaging and timely delivery of campaign assets.

Maintain brand consistency across all communications and digital touchpoints.

Leverage AI tools and marketing automation platforms to enhance productivity, creativity, and campaign performance.

Stay updated on the latest digital marketing and technology trends to drive continuous improvement and innovation.

Requirement

Diploma or Bachelor’s degree in Marketing, Communications, or a related field.

Minimum 5 years of hands-on digital marketing experience, including campaign management and content strategy.

Proficient with Meta Ads, TikTok Ads, Google Ads, EDM platforms, CRM tools, and analytics dashboards.

Strong analytical skills and ROI-oriented thinking.

Self-driven, highly organized, and thrives in a performance-oriented environment.

Familiar with AI-powered marketing tools and platforms, and actively explores new ways to improve workflow through automation and machine learning.

A tech-forward mindset with the ability to apply AI tools to content creation, ad optimization, and CRM strategies.