E-commerce Traffic Lead

Role Overview
The E-commerce Traffic Lead is responsible for both the strategic planning and day-to-day execution of initiatives to drive high-quality traffic to our e-commerce platforms. This role requires at least 3 years of hands-on experience in SEO, paid search, paid social and marketplace advertising (Lazada, Shopee, etc.) across web and app environments.


Paid Media Management

Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta, TikTok, and other relevant platforms.

Manage ad budgets efficiently and track campaign performance against KPIs.


Marketplace Advertising (Lazada/Shopee Sponsored Ads)

Optimize and manage paid advertising strategies on e-commerce marketplaces like Lazada and Shopee.

Analyze marketplace trends, competition, and performance data to improve ad efficiency.

Work closely with internal & external stakeholders to align ad strategy with commercial campaigns.


Qualifications:

Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.

Minimum 3 years of relevant experience in e-commerce traffic acquisition, media buying or digital growth marketing

Proven track record in managing and optimizing multi-channel traffic acquisition campaigns.

Experience in the e-commerce or retail industry is highly preferred.