Executive – Partnership & Customer Growth

Partnership Development & Management

Identify and manage potential business partners that can drive customer traffic to outlet and revenue growth.

Coordinate joint marketing campaigns and partnership activations.

Negotiate partnership benefits, promotional support, and customer privileges.

Maintain strong long-term partner relationships and ensure partnership deliverables are fulfilled.

Customer Growth & Retention

Support initiatives to increase new customer acquisition, member sign-ups, repeat purchases, basket size and spending frequency.

Monitor customer purchasing trends and identify growth opportunities.

Develop customer engagement activities such as loyalty campaigns, health screening events, member-exclusive promotions, CRM engagement activities.

Work closely with marketing and operations teams to improve customer journey and in-store experience.

CRM & Loyalty Program Support

Assist in managing loyalty and membership programmes.

Coordinate customer database growth initiatives.

Track campaign performance and customer retention metrics.

Support personalised customer communication campaigns through SMS, email marketing, Apps notifications, social media collaborations.

Outlet Campaign & Activation Execution

Work closely with Marketing and Outlets to coordinate all relevant campaigns from planning to execution with the objective of creating footfall to the outlets.

Ensure campaigns are properly communicated to retail outlets.

Work with creative and marketing teams on campaign materials.

Monitor campaign performance and prepare post-campaign analysis reports.

Business Growth Analysis & Reporting

Analyse campaign ROI and partnership effectiveness.

Prepare monthly reports on customer growth, partnership performance, campaign sales contribution, repeat purchase trends.

Identify opportunities to improve customer conversion and retention.