Facebook Ads Specialist / Marketing Specialist

Job Description
- Plan, launch and optimize Facebook & Instagram advertising campaigns through Meta Ads Manager.
- Monitor campaign performance and continuously improve ROAS, CPA, CPL and conversion rates.
- Conduct A/B testing on creatives, ad copy, audiences and campaign structures.
- Scale successful campaigns while maintaining profitability.
- Analyze campaign data and prepare performance reports with actionable insights.
- Collaborate with the creative team to develop high-converting ad creatives.
- Stay updated with Meta advertising policies, platform updates and industry trends.
- Manage Meta Pixel, Conversion API and event tracking to ensure accurate campaign performance.