Graphic Designer

Qualifications
-Bachelor's degree or above in Visual Communication, Advertising Design, or a related field; proficient in PS/AI and other design software.
-Solid understanding of visual design and branding, with strong hands-on ability and a willingness to learn.
-Able to communicate in Mandarin and English, strong communication, coordination, and execution skills; able to handle a certain level of work pressure.
-At least 1 year experience is preferred.
-Strong sense of responsibility and team spirit; preference will be given to candidates with a strong understanding of local market insights and cross-cultural communication; sensitivity to different cultural contexts is essential.

Job responsibilities
1. Brand Visual Maintenance & Localization Coordination
-Responsible for maintaining brand visual systems and supporting daily visual design tasks for overseas subsidiaries, including posters, brochures, KV (key visuals), product packaging, digital advertising, etc.
-Ensure the localization of brand content for overseas markets by adjusting the design style to align with local aesthetics and cultural sensitivities.
-Ensure consistency with the brand's visual identity across all platforms (e.g.,Instagram, Facebook, TikTok, XHS), and avoid cultural misunderstandings or misinterpretations.
-Participate in the implementation of brand VI (Visual Identity) upgrades, localized visual asset delivery, and optimization (e.g., VI updates, template standardization).

2. Campaign Planning & Cross-Departmental Coordination
-Participate in visual planning for overseas marketing campaigns, assist in refining campaign ideas, and improve product presentation and conversion rates.
-Collaborate with the HQ visual team, overseas marketing teams, and operations teams to ensure effective communication of design requirements and handle urgent tasks (e.g., promotional event materials) in a timely manner.
-Collect and analyze feedback from the headquarters, and ensure necessary adjustments are made within 48 hours.

3. Localized Creative Proposals
-Propose marketing materials tailored to specific local trends, holidays, and events (e.g., Black Friday, Ramadan, regional holidays), and report creative ideas to HQ in advance.
-Regularly output creative visual proposals in line with local hot topics and brand characteristics (e.g., quarterly).

4. Design Workflow & Asset Management
-Assist in optimizing design asset management across overseas subsidiaries, categorize resources effectively, and ensure quick access for team members.
-Manage the production and delivery of materials (e.g., online assets, packaging), ensuring the final outputs meet cost and quality standards.