Graphic Designer

Requirements

1. Trend Research & Market Analysis (CORE)
· Conduct ongoing research on:
. Footwear trends (local & international)
· Competitor products (price, design, positioning)
· Customer preferences & buying behavior

· Translate trends into:
. Wearable, sellable designs (not runway concepts)

2. Product Design & Concept Development
· Create:
· Footwear design concepts (sketches / digital)
. Seasonal collections or campaign-based designs

· Develop:
. Colorways
. Materials selection
. Design variation

3. Technical Design & Specification
· Prepare:
. Technical drawings / tech packs

. Define:
. Measurements
. Materials
. Construction details
4. Material & Component Selection
. Select appropriate:
. Leather / synthetic materials
. Soles

· Accessories (buckles, zippers, etc.)

· Ensure:

· Durability
. Comfort

. Cost alignment

5. Sample Development & Fitting
. Work with:

. Suppliers / manufacturers

· Review:

. Prototypes / samples

Conduct:
. Fitting tests
· Design adjustments
Responsibilities

1. Trend Research & Market Understanding (CORE)
· Monitor and analyze:
. Current footwear trends (local & international)
· Competitor products (design, pricing, positioning)

. Translate trends into:
. Designs suitable for your target market

2. Product Design & Development
· Create footwear designs including:
. Sketches / digital concepts
. Color variations (colorways)
. Material combinations

· Ensure designs align with:
. Brand identity
· Target customer
. Selling price range

3. Technical Specification (Execution Critical)
· Prepare clear:
· Design drawings
. Tech packs / product specifications

· Define:
. Materials
. Measurements
. Construction details
4. Sample Development & Improvement
. Work closely with:
. Suppliers / manufacturers

· Review:

. Product samples

· Conduct:

. Fitting checks
. Design corrections

Must ensure product is:
. Comfortable
· Functional
· Market-ready